Let’s join together in discovering what the experts advised and you may think that these tips are a bit strange but actually, they are effective so better read all of these and stay with me:
Be a genuine liar. You will find from the book of Seth Godin which says All Marketers are Liars, he explains “the power of telling authentic stories in a low-trust world.” At first, he points out that the buyers are the ones who are lying to themselves regarding the reasons why they desire to buy items from us.
Successful marketers reach out to their customers by giving them interesting stories which the customers opt to believe. However, here’s the real thing. You need to feel and to be in the story that you are conveying as if they are really true. Those potential customers can really feel your determination to what you are promoting, you “go beyond the story to scheme.” Making up stories are pretty easy but you have to feel the story to make it look real. You have to walk through to what your customers have gone through so that they will believe in you.
You should set a good example of what you are selling. After that, create a story about it to potential customers who desire to accept it as true.
Use your heart. Apply love. The writer Jeffrey Gitomer wrote in his book, Little Red Book of Selling, you need to use love in order to reach out to people and to come up with the best story of our lives.
What Gitomer tries to convey is to use your heart when you work. You have to love what you are doing or selling. If you are not passionate about it, it is much better to look for another else. Remember, you have to touch the hearts of your customers so that they would believe that you are real and what you are telling to them is real.
Lots of studies have shown that customers will most probably buy products and services because of trust. In Gitomer’s words, “If they like you, and they believe you, and they trust you, and they have confidence in you…then they MAY buy from you.”
Use your heart so that you can act accordingly and speak the right words. If you will follow these, your customers will adore, believe, and trust to purchase from you.
Fight and never give up. The authors of the book, Why Business People Speak Like Idiots: A Bullfighter’s Guide, Brian Fugere, Chelsea Hardaway, and Jon Warshawsky explain to us in details that never to use words which are not interesting, not straight to the point, and unclear. Define your own way and style of communicating.
Have you experience sitting down half of your day listening to those boring presentations and power point slides that you are even quite sure if you can trust the presenter? You may be asking yourself, what is he talking about? Or, is he selling something?
So stop that method. Forget the business etiquette of communicating. You have to reach out to your targeted customers, personally. Do not ask them with difficult jargon. Simply ask them and determine what their concerns are and explain to them that you have understood how they felt since you too have experienced the same and if there’s a person who can help them, it is you! Since you’ve been there and you’ve already been successful of getting out from that situation. Give them heart-warming messages and not boring slides.
In short, BE REAL! Just be yourself!
