Janet’s Top 5 Social Media Marketing Predictions for 2023
PREDICTION #1: TikTok will continue to grow and be the front runner for growth in social media platforms
As TikTok’s influence in the social media sphere increases, its ability to drive growth and engagement is undeniable. Its staying power has made it one of the most popular platforms for businesses both small and large.
Just five years ago, most of us had never heard of TikTok or we thought it was a passing phase. But, with over 1 Billion Users and growing, it is here to stay.
Here’s another interesting fact: in a survey of Android phone users, people spent more hours per week on TikTok than YouTube. This is impressive for a young network, but perhaps less surprising if you consider that TikTok is designed for smartphones.
And, we’ve seen amazing results with our TikTok Ads Clients…up to 20x RETURN on their ads! We talk about this in our interview you can access here.
PREDICTION #2: Short form video will still be a hit
Short form video is a mainstay, with an increasing demand from audiences of all ages. Content delivered via this format has gained particular traction in recent years and looks set to remain popular into the future.
Short form video is a popular format that has gained a lot of traction in recent years, particularly on social media platforms like TikTok, Instagram, and Snapchat. It is a convenient and engaging way for people to consume content and is likely to continue to be popular in the future.
HubSpot even predicts that short-form videos will see the most growth in 2023. According to its data, this marketing format is the most effective and has the highest ROI.
Want to create your own short-form video content? Here’s our quick guide, complete with best practices you can follow to create outstanding bite-sized content your audience will love.
PREDICTION #3: YouTube will have a comeback
YouTube is poised for a major resurgence, with exciting new features and content on the horizon. Since they released YouTube shorts, creators are jumping back in.
YouTube still has the power of Google behind it and we also love YouTube ads as a pay-per-click platform.
Users spend more time on your videos and you can get away with longer content (although with YouTube shorts, they are also moving into shorter video content too.)
PREDICTION #4: AI will take over the web – this is BIG!
2023 will be an EVEN bigger year for AI (Artificial Intelligence). This is poised to revolutionize the web. As AI technology advances at an unprecedented rate, businesses are preparing to take advantage of its many potential applications – from automation to drawings to data analytics and beyond. Marketers will love this because it will save so much time creating content!
2 of our favorite AI writing tools are: Chat.OpenAI.com and Jasper.ai
PREDICTION #5: Niche Influencer Marketing will Grow
There has not been a slow-down with the Influencer Marketing world. It will continue to grow, but especially with influencers that have a smaller following, not just influencers with millions of followers.
Influencers marketing a product is one of the top formats for selling. Put them in a video talking about how great your product is and this is a winning combo. A great example (and a product I have been eyeing) is Evenskyn. They use a number of YouTube creators to do a video about the results they got from using their product.
What additional predictions do you have for 2023? There will be much more, but I plan to focus on all 5 Social Media Marketing predictions for 2023 I covered in this post.
