In a recent interview with Janet E Johnson, a seasoned expert in paid advertising, she shared simple strategies for growing your business with online ads. Janet, who focuses on Meta platforms (Facebook and Instagram) and TikTok, pointed out how these platforms can quickly help you reach your target audience and boost your business growth.
Balancing Organic and Paid Ads
While organic marketing builds trust over time, Janet highlighted the importance of integrating it with paid ads to fast-track your growth. Organic reach is essential, but paid ads can place your business in front of the right people much faster, accelerating your lead generation and sales.
Why Reels Are a Game-Changer
One of the biggest takeaways from our conversation was the power of Reels. Janet shared that Reels are not only effective for organic reach but also for paid campaigns. For one client, Reels achieved an impressive 80% conversion rate! Instead of using the “Boost” button, Janet suggests creating tailored ads based on successful Reels to achieve real results.
Focus on Real Conversions
Janet stresses the importance of creating ads with clear goals, whether that’s growing your email list, getting leads, or booking calls. Simply boosting posts for engagement won’t deliver the conversions you need.
Budgeting for Ads
When it comes to budgeting, Janet recommends setting a budget based on your goals. For instance, acquiring leads for a freebie may cost $5 to $10 per lead, while higher-value conversions like booked calls could range from $100 to $200. A higher budget typically leads to faster results.
The Importance of Testing and Strategy
If you’re new to paid ads, Janet advises testing different creatives—try a mix of videos and graphics to see what resonates with your audience. Facebook’s AI can help you refine your target audience over time. For established businesses, she recommends exploring more advanced strategies, such as Video Sales Letters (VSLs), to convert leads into sales.
Avoid Common Mistakes
If you’re new to Facebook ads, Janet advises against going it alone. Missteps can quickly become costly, so seeking professional help—whether from Janet or another expert—can save you time and money while ensuring your ads perform optimally.
When to Start Paid Ads
If your organic marketing is already delivering results, Janet believes now is the perfect time to scale with paid advertising. Paid ads will help you reach a larger audience and drive meaningful results to grow your business.
Conclusion
Paid advertising, when done strategically, can be a game-changer for your business. Whether you’re just starting out or ready to scale, combining organic marketing with paid ads can boost your growth. If you need guidance, Janet Johnson is an excellent resource to help you get the results you’re after.
