Welcome to Our September 2024 Marketing Review!
As we step into this new month, many businesses are focusing on attribution—figuring out what’s driving success in your marketing efforts. It’s all about knowing where your results are coming from, which helps you invest your time and money wisely.
Creating the right attribution strategy can feel tricky and time-consuming, but it doesn’t have to be! We’ve got some simple, practical tips to help you understand what works best for your business.
Here are the key highlights from September 2024:
1. Meta is expanding Verification for Businesses – Watch Short Video Here
Great news for businesses! You can now get verified on Meta for just $21.99 per month for each Facebook page or Instagram account, or $34.99 per month for both! This new feature is currently being tested on Facebook and Instagram, with plans to bring it to WhatsApp soon.
As a brand or business, building credibility with your online audience should be part of your Facebook marketing strategy. Learning how to get verified on Facebook is a great way to do this.
2. Do the NEW Meta Flexible Ads work?- Watch Short Video Here
Do Meta’s NEW Flexible Ads Really Work?
Flexible Ads allow you to provide Meta with a pool of creative assets – images, videos, headlines, descriptions, and primary text – and their algorithm does the rest. It automatically generates the most compelling ad combinations tailored to individual users based on factors like demographics, interests, and browsing behavior.
This ensures your message resonates with the right audience in the format that’s most likely to grab their attention.
3. Meta Carousel Ads Have New Format – Watch Short Video Here
Meta is testing a cool new feature for Carousel Ads—you can now upload vertical videos and graphics! Traditionally, these ads were square and popular for e-commerce, but that’s starting to change.
Some users can now mix vertical content, combining videos and graphics for a fresh, eye-catching look.
Try uploading a vertical graphic or video in a Carousel Ad and see if you’re part of the beta. Start standing out from the crowd!
Those were our top items from our September 2024 Marketing Review. In case you missed last month’s roundup, you can review HERE.
