Social media is a huge part of running an effective company. With the developments in technology, most of the current businesses, interaction, and promotion is done through the internet. However, for many companies, producing social media material that is interesting and appropriate is complicated. These five tips are a information for selecting engaging social media content.

#1: Choose a theme. Companies that are successful are ones that have a specific voice and style. Theskittles brand is known for their bright, colorful content and their work is consistent. No matter what content is used, make sure that viewers can recognize that it belongs to a specific site.

#2: Use pictures (images). It’s an old cliche that a picture is worth a thousand words, but social media is primarily visual. Viewers are not going to read long stretches of text. Choose pictures and images wisely that will reflect and compliment the site. Images are the reason Pinterest has grown so fast in popularity.

#3: Use videos. Popular video sharing sites like youtube are a great way to share ideas and network. It is owned by Google and is the #2 search engine. Most people do not look at it as a search engine, but yes it is! For businesses that want to share information or demonstrate something, using videos on the website is a great way to make the content informative.

#4: Make a social media calendar. Even the most engaging content is going to get old. Make a social media calendar that has specific plans for updating information. This is especially important for blogs. This will help you plan out your month, be consistent and have a specific strategy.

#5: Have contests. It is amazing how even a small giveaway can attract hundreds, sometimes even thousands of visitors to a site. Consider smaller more frequent giveaways that will attract more people.

These five tips can help businesses to create social media content that will be both engaging and informative. Use these tips to bring in a larger customer base and attract a new demographic of customers!