Facebook Ad Basics and Tips on how to Pay Less for your Ads
Recently I did an interview on the ‘Blab with Bonnie’ Show. She asked me a ton of questions about Facebook ads and how to use them. Bonnie had not used Facebook ads before, so she is a newbie to them.
Some examples how Facebook ads have worked for my clients are:
- 2 brand new patients for an orthodontist with only a $30 ad spend
- Filled a seminar a month ahead just using Facebook ads
- 1,600 brand new emails in a week for only $150 ad spend
- Many more stories like this with Facebook ads
The bottom line is if you do your Facebook ads right, they really do work and they can be extremely inexpensive compared to other methods of online marketing. You can really target in on your specific audience. There are many types of ads, from boosting, to website conversion to video views. All these are talked about in this interview.
In this interview we discuss:
- How to get started with Facebook ads
- Facebook Ad Basics
- Best types of ads
- Ad targeting – how to reach your target audience
- Why to NOT hit the boost on your posts
- Picture ads vs Video ads
- …and more
Below is the full interview. The interview takes about 1 hour, so set aside an hour to listen. Then be sure to apply what you learned.
One area we discussed is adding your Facebook pixel to your website as soon as possible. This tracks leads that visit your website so you can retarget them through Facebook ads. I wrote a blog post about exactly how to add add this pixel.
Have you tried Facebook ads yet? If so, what Facebook ad basics has worked best for you? I’d love to hear!
