Instagram Marketing For Small Business | The Best Way to Do Instagram Marketing

Instagram is an online mobile application that is used for sharing photos and videos. It is following in the footsteps of Facebook and Twitter and has fast become a very popular social media platform.

Instagram was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application.

Things changed a bit once Facebook bought Instagram.

Why are businesses turning to Instagram?

If you’re like many users of Instagram, you probably turn to it for daily inspiration of beautiful places and spaces, food to make and stylish things to wear. But one place that Instagram has had real value has been for business, especially small business. It’s a way for them to connect with customers and show what they do or what they make in really unexpected ways — and with unexpected benefits, too.

For starters, Instagram users really do turn to the platform to follow businesses: Eight out of 10 people follow a business on Instagram.

They’re looking not just at those photos, but at Instagram stories, too, which has become a very oft-used portion of this social media tool. They’re discovering new products and in doing so, also discovering new ways to buy what they need or want.

How can your business use Instagram more to its advantage?

This infographic created by Quill.com explains breaks it down.

Instagram marketing for business appears to be particularly popular with product-based businesses due to its visual nature.

Many businesses that are product based such as clothing, jewelery, makeup or even food-based businesses have achieved success using Instagram. This is because the platform allows for photos to be posted and shared of people either wearing or using these products.

How are you using Instagram marketing for business? I’d love to hear your wins!