Increase Reach with Facebook Video – Case Studies

by | Facebook Marketing & Advertising, Social Media Marketing

Will you increase reach with Facebook video? The answer is a undeniable YES!!!

I recently wrote a blog post for Post Planner and wanted to make sure my audience saw it too. Here are the first 2 examples, then head over to their blog to read the rest…

 

I’ve been testing them a lot on my pages — and the results are impressive!

I’m not talking about YouTube links shared on Facebook. I’m talking about uploading a video file directly to your page — as a Facebook video.

In this article, I’ll present Facebook case studies for:

  • 2 small local pages
  • my own page
  • a larger page of a former member of the band Chicago

I wanted to test videos on a variety of pages — and these 4 provided a nice mix.

I’ll illustrate how video increased reach, clicks, Likes, comments & shares by showing you the raw data from actual Facebook Insights.

Once you see this data, you’ll agree that videos are going crazy on Facebook right now!

 

These 4 Examples Prove That Facebook Videos are CRUSHING IT Right Now!

Now before we check out the stats, here’s what each color means in Facebook Insights:

insights_chart

Case Study #1: LearningRx

This is a local business with about 650 fans.

The example below shows 5 posts. One was a video I paid to promote.

facebook-case-studies

Typical Reach and Engagement on Posts

  • Reach: 70-100
  • Engagement: 5-10 Likes & comments

Video Post

  • Reach: Organic — 946
  • Reach: Paid ($15) — 4,500
  • Engagement: Over 200 clicks/Likes/comments/shares

What the Numbers Tell Us

  • Videos can get 9x the normal reach on this page
  • Boosted video post reached 4,500 people!

 

Case Study #2: Lakeville Orthodontics

This is a local business with about 1,000 fans.

Here are the stats for a video upload vs. an image:

facebook-case-studies

Typical Reach and Engagement on Posts

  • Reach: 50-100
  • Engagement: 5-10 Likes & comments

Video Post

  • Reach: 257
  • Engagement: 34 clicks/Likes/comments/shares

What the Numbers Tell Us

  • Uploading a video doubled the reach on the page
  • The video received 3x the normal engagement!

 

Head over to the Post Planner Blog for the last 2 Case Studies

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