January 2024 Marketing Review – Here’s our Recap!
Social media has become an integral part of our daily lives, connecting us with friends, family, and even strangers from all around the world. In 2024, social media platforms like Instagram will continue to evolve and shape how we interact online.
As social media continues to grow in 2024, it’s important for users and businesses alike to stay informed about the latest trends and algorithms shaping these platforms’ functionalities. By adapting their strategies accordingly while staying true to their brand identity, they can leverage the power of social media as a tool for connection, creativity, and growth.
Join us on a recap journey of the latest trends and updates in the digital world.
1. Supercharge your Results with Reels – Watch Short Video Here
One trend that’s been making waves and transforming in the digital world is the rise of short-form videos, particularly through platforms like Instagram’s REELS. In this blog post, we’ll explore why short-form video content matters for your brand and how you can supercharge your results with REELS.
2. 2024 Instagram Predictions – Watch Short Video Here
In a recent interview with Rachel Pedersen, she stated that if you want your videos seen, Instagram is the platform. Discover the exciting possibilities for Instagram’s future in 2024. Explore our predictions and trends that will shape the platform, from new features to evolving user behaviors.
3. iOS or Android for Ads? – Watch Short Video Here
Have you considered splitting your iOS and Android in your ads? Our journey of experimentation reveals a noticeable difference – with iOS consistently bringing in higher-quality leads. Discover why iOS leads the way in quality.
4. Is your Business Banking on 1 Ad Platform – Watch Short Video Here
Is your business banking on one ad platform? Maybe, you run just Facebook and Instagram but you haven’t tried TikTok ads? Or maybe you’re running YouTube ads and you haven’t done TikTok ads? If you are just banking on one platform, you could be in trouble.
5. Meta Removing Some Detailed Targeting Options – What You Need to Know – Watch Short Video Here
As of January 15, 2024, Meta is implementing crucial adjustments, aimed at enhancing user experience and addressing sensitivity concerns. Let’s dive into what’s changing and how it might impact your advertising strategy.
Those were our top items from our January 2024 Marketing Review. In case you missed last month’s roundup, you can review HERE.
