Social Sales: January 2025 Marketing Review – Social Media, AI, Facebook, Instagram, and TikTok Ads

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January 2025 Marketing Review

Hey there! As we step into 2025, social media and digital marketing keep changing fast. If you want to stay ahead, you’ve got to keep up with the latest trends and updates. Here are some key changes from January 2025 that could impact your social media and ad strategies.

1. Meta is Removing Some Detailed Targeting Options – What You Need to Know – Watch Short Video Here

Meta is making some big changes by removing certain detailed targeting options. This could affect how you reach people based on their interests, behaviors, and demographics. If your ads rely on highly specific targeting, now’s the time to tweak your strategy.

What You Can Do:

  • Check your current targeting settings to see if they’ll be affected.
  • Try broader targeting options like lookalike audiences.
  • Experiment with new audience segments to find what works best.

2. Should You Use Manual Placements with Meta Ads? – Watch Short Video Here

One of the BIGGEST updates from Meta is how ads are placed!

Manually selecting where your ads appear might sound like a good idea, but honestly, it’s not always the best move. Here’s why:

  • Automatic placements help Meta optimize ad delivery and improve performance.
  • Manual placements give you control but require more time and effort to manage.

3. Instagram’s Messy New Profile Format – What Can You Do? – Watch Short Video Here

Have you looked at your Instagram profile grid recently?

If you have, you might have noticed that the post thumbnails now appear more vertical instead of the usual square format.

The Issue:

  • The new profile grid crop and 4:5 upload option don’t match.
  • Even if you size posts to 1080 x 1350 pixels (4:5), they won’t look the same in the grid.
  • If you adjust for the grid (3.8 x 5 ratio), Instagram will crop the top and bottom when you upload.

Watch this video to learn how to optimize your posts and keep your profile looking great!

As social media changes, it’s important to stay updated and adjust quickly to keep your marketing effective. Keep up with new trends and make changes to your strategy as needed to stay ahead.

 

Those were our top items from our January 2025 Marketing Review. In case you missed last month’s (December) roundup, you can review HERE

 

January 2025 Marketing Review

 

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