Welcome to Our July 2024 Marketing Review! As we move through the summer, it’s time to look at the latest trends and insights shaping our digital industry. This month, we’re diving into three key topics that have been making waves: the effectiveness of Reels for ads, the ongoing debate between iOS and Android for ad targeting, and significant changes in TikTok’s ad targeting features. Let’s get started!
1. Do Reels Work for Ads? – Watch Short Video Here
Based on my experience and data collected from clients, Reels and Stories are fantastic for boosting engagement. However, they don’t always translate into high conversions or direct sales.
Turning this engagement into actual leads and sales can be challenging, but with the right strategy, it’s definitely possible.
2. iOS or Android for Ads? – Watch Short Video Here
Have you thought about separating your iOS and Android ads?
Through our testing, we found that iOS consistently brings in higher-quality leads.
Learn more about why iOS is leading in quality!
3. TikTok Ads Targeting Changes – Watch Short Video Here
TikTok has rolled out big changes to the Targeting flow in TikTok Ads Manager with the aim of improving the functionality and user flow. As part of the update, we are:
1.Bringing the benefits of automatic targeting to manual targeting
2.Introducing new Smart Targeting toggles that allow you to expand beyond designated audience, interest, and behavior settings to improve ad performance
3.Removing targeting expansion and automatic targeting as standalone tooling
4. Don’t Launch Ads from iPhone! – Watch Short Video Here
With Apple extending its 30% service fee to all ads purchased in Meta’s main apps on iOS, advertisers are facing higher costs. To help advertisers avoid these additional charges, Meta has implemented a range of options to make it easier to side-step Apple’s fees.
For more detailed information, watch this video.
Those were our top items from our July 2024 Marketing Review. In case you missed last month’s roundup, you can review HERE.
