As we move into April 2025, it’s important to stay updated on the latest trends in social media and advertising. Here are some key changes from March  that could affect your marketing strategy.  Let’s dig into it!

1. Don’t Launch Ads from iPhone – Watch Short Video Here

Many advertisers have reported problems when setting up Facebook and Instagram ads from an iPhone. Glitches and performance issues can lower your ad success. Apple currently charges an extra 30% service fee for iOS users.

Why spend more when you don’t have to? Put that 30% toward better ad performance instead!

2. Separate Reels Platform – Watch Short Video Here

Meta is testing a dedicated platform for Reels. Recent reports say Instagram might launch a separate app just for Reels!  This could mean more features and a better experience for short videos.

A standalone Reels app would be a more direct replica of TikTok, opening to a full-screen, scrolling display of short-form videos. And with Reels recently being extended to 3 minutes, there could be a variety of content, enough to potentially justify a separate Reels app

3. Meta Ads Opportunity Score – Watch Short Video Here

Meta has introduced a new feature called the ‘Opportunity Score’ to help advertisers improve their campaigns. This score looks at factors like ad targeting, engagement, and relevance to suggest improvements. If you use Meta ads, checking your Opportunity Score can help you get better results.

This amazing tool checks all your analytics to help you make your ads work even harder.

Those were our top items from our March 2025 Marketing Review. In case you missed last month’s roundup, you can review HERE