November has brought some exciting updates in the world of social media marketing! From Meta ads’ new features to debating what matters more—your audience or your creative—there’s a lot to explore. Let’s break it down:

Here are the key highlights from November 2024:

1. Big News! Meta Ads Learning Phase Update – Watch Short Video Here

Meta (Facebook and Instagram) has made an important update to its ads’ Learning Phase. This is the period when Meta tests how to best show your ads for the best results.

• What Changed? Ads now exit the Learning Phase faster if they get enough activity (like clicks, views, or sales). This helps your ads perform better sooner.
• Why It Matters: If your ads exit the Learning Phase quickly, Meta can focus on showing them to the right people. This saves money and improves results.

2. Should You Sign Up for Meta’s Ad-Free Subscription? – Watch Short Video Here

Meta now offers an ad-free subscription for users in some areas, letting them enjoy Facebook and Instagram without ads for a monthly fee. While this may slightly reduce the reach of your ads, most users will likely stick to the free version. To stay effective, focus on creating ads that genuinely connect with your audience. With strong creative and smart targeting, your campaigns can still perform well despite the changes.

3. Audience or Creative? Which Matters More? – Watch Short Video Here

What’s more important—your audience or the creative in your ads?

When it comes to running ads on Facebook, Instagram, and TikTok, creative is the real game-changer!

Your ad’s visuals, message, and overall design are what grab attention and drive results. Even with the perfect audience, a boring ad won’t perform well. But with creative that’s bold and engaging, your ad can stand out and succeed!

November’s updates remind us how fast social media marketing evolves. Whether it’s keeping up with changes to Meta ads, adapting to new trends, or perfecting the balance between audience and creative, staying informed is key to success.

Those were our top items from our November 2024 Marketing Review. In case you missed last month’s (October) roundup, you can review HERE

November 2024 Marketing Review