Welcome to October’s marketing roundup! We’ve seen some exciting changes and helpful tips to boost your social media success. In this post, we’ll dive into how AI is making video editing easier, smart strategies for testing Meta ads, ways to make sure your video ads catch attention, and new tools for TikTok ads. Let’s jump in!
Here are the Main Takeaways from October 2024:
1. AI for CapCut – Watch Short Video Here
If you make videos for social media, you know how time-consuming editing can be. AI helps you cut, trim, and add effects quickly, suggests the best edits, and even generates auto-subtitles to keep viewers engaged. It also shows trending video styles so you can create content that stands out.
2. What’s the Top Testing Strategies with Meta Ads? – Watch Short Video Here
Testing different strategies is key to getting the best results from Meta ads. Start with A/B testing by creating two versions of the same ad, changing just one element, like the image or text, to see which performs better. Experiment with different audience groups to find out if they prefer videos or photos.
3. How to Figure out if your Video Ad HOOK is Working – Watch Short Video Here
Wondering if your video hooks are hitting the mark? The first 3–5 seconds are crucial for grabbing attention. Use insights to track impressions and 3-second views for ads, and do the same for organic content if you can. These metrics reveal if your hook is effective. Testing different hooks can greatly improve your brand’s advertising performance, so make those first moments count!
4. Instant Pages for TikTok Ads – Watch Short Video Here
TikTok’s new “Instant Pages” make ads load almost instantly, providing a smoother and more engaging user experience. This keeps viewers from getting frustrated and leaving, increasing the chances they’ll explore your product. Plus, setting up Instant Pages is simple, even if you’re not tech-savvy. With faster load times boosting ad performance, it’s a must-try feature for TikTok advertisers!
Those were our top items from our October 2024 Marketing Review. In case you missed last month’s (September) roundup, you can review HERE.
