Embracing advertising for business growth is crucial in today’s digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI.
LISTEN to Full Episode: The Challenges of Running Digital Ads and How to Overcome Them
Key Takeaways from the Episode:
- Crucial Role of Target Audience Research: Before creating ads, understanding your target audience is essential. Tailor your messaging and targeting strategies to reach the right people and maximize return on investment. Platforms vary in demographics, so choose wisely.
- Avoid “Over-Targeting” and Leverage AI: Be cautious with over-targeting; AI-powered platforms can efficiently identify the right audience. Let algorithms work, but set specific goals and campaign objectives.
- Emphasis on Metrics and Testing: Measure ad effectiveness using pixels and conversion tracking. Testing is crucial; experiment with different creatives, headlines, copy, and audiences. Test layer by layer to refine ads based on valuable insights.
- Testing Made Easier with Dynamic Ads: Dynamic ads simplify testing by allowing algorithms to determine the best combinations of copy, creatives, and headlines. Budget recommendations start at $20/day for platforms like TikTok and Facebook, with better results expected at $30-$50/day.
- Larger Budget for Faster Data Collection: A larger budget accelerates data collection and analysis, expediting the testing process. Even with limited resources, focus on one variable at a time for meaningful tests.
- Advertising as a Key Growth Strategy: Embrace advertising for consistent and scalable business growth. Digital ads offer more consistency compared to organic social media efforts. Learn from data and analytics to optimize campaigns for better return on investment.
Here’s the full episode on YouTube:
