What is your Main Goal in Social Media Marketing- Know your Goal

Have you set your goals? Set goals before you get started and revisit along the way.

What is your main goal in social media marketing?

Sales?

Awareness?

Loyalty?

Leads?

All of the above?

Break these down in order of most important to least. Then, as you post, remember these goals as you go. You never want to forget why you are doing this in the first place. You can craft your blog posts, social media posts and email campaign around your main goal. This will help you see the ROI in your social media. It helps to know what you know what you are aiming at.

This is the first step to social media goal setting. Don’t forget to revisit your goals often. These do not need to stay set in stone. You can change as often as you need. Companies launch new campaigns, products, offerings, etc. When this happens, you may have different goals at that time. For instance, if Oreo came out with a new type of cookie they would want to increase the ‘awareness’ of that cookie for a certain amount of time.

Have you figured out your main goal in social media marketing? Let me know in the comments below.

Don’t forget…you can get more details on Social Media Goal Setting, Plans, Tracking, Content Calendar, Social Media Tools, Worksheets & MORE at http://15MinuteSocial.com.