Jasna Interviews Janet E Johnson about the growth of TikTok Ads and organic vs paid content marketing.
Listen up on the full interview with Jasna Burza you can head over here.
Notes from the show:
Since its international release in 2017, TikTok has been attracting an increasing number of viewers across the globe through its entertaining short-form mobile video content.
Luckily, the launch of TikTok for Business has opened the playing field for businesses. With a slew of new features designed to increase engagement for brands, now is the perfect time to take a deep dive into this new platform and see what it can do for your company.
People or any business as a business owner needs to have a certain percentage of their company be for advertising.
Organic marketing works similarly. The goal is to naturally attract your audience to your brand or business. But how do you do that?
In reality, where you’re going to see the return on investment (ROI) and truly scale your business, you need to have consistent leads coming in only going to be from paid advertising. So, any business owner should have a budget for paid advertising.
The other thing that I mention is the importance of “Paid advertising” is that no ad spend ever goes to waste. As long as you know how to read the data, make shifts learn from it. And then you can move forward and scale.😉
So the bottom line is you are paying for data as well as paying for the leads. But you know, sometimes it takes longer to get there than others. Sometimes I can launch ads and boom, we’re getting lead sales. Sometimes it takes more time to really learn different things, learns who the best audiences are, so you can learn so much with doing advertising.
Facebook is hard to give up. But if you’re not doing paid advertising on Facebook, why even bother? I mean, it’s like having a website that you’re not driving any traffic to either. So that’s an advertising platform, that’s how they make their money.
Test TikTok and go there first. It’s less expensive and then if you get something working there, then you can more than likely bring it over to Facebook.
Listen up on the full interview with Jasna Burza you can head over here.
If you’re still new to the world of TikTok, we will take you through the basics of TikTok, the different ad formats available, and the benefits of TikTok advertising.
Is your business still on the sidelines about investing in TikTok marketing? Fill in our form online and let’s chat! 😉
