Which wins for Video? YouTube or Facebook Video Marketing?
My answer. Both.
There you go. That’s my blog post. 😉
Let’s break each down. YouTube or Facebook Video?
YouTube Pros:
- Google owns it. Google owns it. Google…oops, I already said that. Since Google owns it, these videos get found in search.
- [Tweet “Videos on YouTube can drive traffic for months, even years!”] Just to show you an example.
- Google “orthodontist Lakeville”.
- Scroll toward the bottom. You will see a search result with an image of a video titled: ‘Getting Braces – Lakeville Orthodontics’.
- This video was uploaded and optimized for search on YouTube in 2011. Yes, 2011!!! It has ranked on the front page of Google for 4 years.
- This video has had 3,381 views (which is a lot for a small, local business) and still drives traffic to their website today.
- Advertising your video on YouTube is inexpensive and works.
YouTube Cons:
- Facebook does not like YouTube, so it is NOT good to share the link to your YouTube video over to Facebook.
- Related videos are not always related to your topic
- It’s not as easy to get views as it used to be
Facebook Video Pros:
- Facebook tends to get views fast
- Video is more likely to go viral on Facebook
- Facebook is improving their video platform daily to go up against YouTube
- Video can help a page get more reach than other types of content, ie. Pictures, links, text
- Very inexpensive to advertise using Facebook video
Facebook Video Cons:
- It is not connected to Google
- Video sharing/views last short-term. Does not have the longevity Facebook has.
In conclusion, both platforms have pros and cons. In the end, why not reach your audience in both places? [Tweet “Facebook video marketing is great for short term. YouTube video marketing is great for long term.”] You can win with both and use both to your advantage.
Videos can take a lot of effort and energy, so why not use all the marketing you can get?
I’d love to hear what you have found successful. YouTube or Facebook Video? Or both?
